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Selena Gomez for Coach: Stuart Vevers on why the most followed person on Instagram is his new campaign girl
The general election earlier this month confirmed that political parties may finally find themselves having to shape policies to attract younger voters, after a record turnout of millennials swung the vote towards Labour. Fashion may not have been quite so slow on the uptake with youth engagement - see the second generation Beckhams dominating Burberry campaigns or Lily Rose Depp, Willow Smith et al sitting front row at Chanel - but the approach taken by Coach, the American accessories brand headed up by Brit designer Stuart Vevers feels truly considered.Today, Coach launches its first campaign starring Selena Gomez, the darling of the younger millennials and their younger counterparts, Generation Z. For the uninitiated, Gomez is the most followed person on Instagram with 122 million followers. She rose to fame as a star of Disney's Wizards of Waverly Place. Now she multitasks as an actress, record-breaking singer and influencer, most recently gaining the admiration of her legions of fans thanks to her open discussion of her struggles with anxiety and depression.
- Reading Steven Gerrard book at the moment, it’s a great insight into his fantastic career and life. #WhatAreYouReading?
- As requested! Crème Contour and Highlight Sticks will be sold individually (with DOUBLE the amount of product) starting this Friday, $18 each 2.16 at 12pm PST at KKWBEAUTY.COM
Tweeting With the StarsThere is sufficient evidence that suggests that celebrity endorsements can take a product from relative obscurity to nationwide recognition. The Oprah Effect is probably the best-known example of celebrity-induced rise to commercial fame with any product she mentions on her show or bills as one of her “Favorite Things” and any book she selects for her book club gain the attention of millions. At Prince Marketing Group, we connect brands and agencies with influencers and celebrities to reach further, engage more deeply, and drive leads and sales.
With the rise of social media, organizations can now do away with advertising firms for costly commercial shoots by getting a celebrity to endorse their product or service via tweets or other social media posts. The celebrity simply types a few lines on the keyboard and posts the endorsement in social media. It is easy for the celebrity, while the company’s product or service gets promoted to the star’s millions of followers. Celebrity tweets are simply a new and effective way to grab a captive audience, and is considerably cheaper than a traditional advertising campaign.
The celebrity simply types a few lines on the keyboard and posts the endorsement in social media. It is easy for the celebrity, while the company's product or service gets promoted to the star's millions of followers. Celebrity tweets are simply a new and effective way to grab a captive audience, and is considerably cheaper
How much will you shell out for a celebrity endorsement? Below is a sampling of stars for hire on the SponsoredTweets platform.
- Fee per tweet
- Number of followers
Lindsay Lohan
$2,353 2,472,484
Frankie Muniz
$208 119,789
Jose Canseco
$3,900 400,475
Soleil Moon Frye
$5,850 1,449,763
Lance Bass
$134.33 104,288 |
Mike Tyson
$3,250 851,168
JWoww
$2,353 1,549,310
Tyrese
$4,550 1,595,225
Khloé Kardashian
$8,235.50 2,856,036 |
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